Guy's Guy™

Building Your Digital Dating Presence – Part 1: Getting Started

“The beginning is the most important part of the work.” Plato, THE REPUBLIC

Before jumping into the digital dating fray, take a deep breath, exhale, and relax. Dating is supposed to be fun, right? As Plato knew so many centuries ago, how we begin often determines our chances for success. Our first steps are critical in making that all-important first impression and drawing the kind of person to you that you want to date. Too often singles rush into online … read more

The Guys’ Guy’s Guide to the Common Cold

I’m not a doctor, nor do I play one on television. I’m a Guy’s Guy.

But like all men and women, I occasionally come down with that nagging virus known as he common cold. It takes various forms and brings with it a multitude of symptoms, usually led by a runny nose, a scratchy throat, low energy, and an overall feeling of not being your usual perky self. Over the years I’ve tried a number of ways to shake … read more

The Guys’ Guy’s Guide to Online Dating (Part 3)

I was still determined to master the art of online dating by using my skills as a long-term marketer and advertiser. I reminded myself that my profile was not for me. I was not the customer. My profile was for the person I wanted to date.

So I reviewed my profile and once again asked myself what I wanted, what made me different, and what I had to offer a woman. It’s easy to be self-critical, but we’re all … read more

The Guys’ Guy’s Guide to Online Dating (Part 2)

It’s said that necessity is the mother of invention. I couldn’t agree more.

Take my experience for instance in online dating. After being with a woman for five years, one day she said that the relationship was over. I’d always thought that when a woman had issues with the relationship, her guy would be the first person to know. I assumed that the woman would want to have, you know—the talk. But in this case, she packed up her … read more

The Guys’ Guy’s Guide to Online Dating (Part 1)

When I was in my twenties, I met women the old fashioned way. This was before the age of ubiquitous cell phones, female wingmen, and dating apps. In the old days, drumming up the nerve to approach a woman took courage.

Like a lot of young men I wasn’t always comfortable in my own skin.  If I saw a lady who appealed to me, I’d drum up the courage to greet her with a friendly hello. Then, hopefully, I’d … read more

How to Man Up for a Breakup

Is breaking up really so hard to do? There are lots of articles and blog posts in cyberspace providing today’s young bucks with the latest tips on how to meet, connect, and score with the ladies. That’s a good thing because the behavior of fellas is under scrutiny, and in some cases attacked.  I recently launched my debut novel, THE GUYS’ GUY’S GUIDE TO LOVE, where Max Hallyday, the main character, is convinced by his ex to write … read more

Four Things about NYC I Could Do Without

With the risk of dating myself, the year I moved into the city Madonna’s “Borderline” was a hit on MTV. Although I grew up in northern New Jersey and have traveled the world, over the past few decades your Guy’s Guy has become an authentic bona fide New Yorker. I’m not talking about the Hillary Clinton kind of New Yorker who comes from Illinois and needs five swipes of her borrowed Metro card to make her way through the … read more

The Guys’ Guy’s Guide to Working at Home

If you don’t have to get up at 7am to schlep to an office in the bitter cold, it’s easy to fall into a pattern of lounging around your flat all day in your pajamas.

But that’s not how championships are won or how you pay the rent. When you’re working from home, especially after spending years toiling in a traditional corporate environment, things can get dicey quickly. There is an additional skill set you’ll need to deploy to … read more

To Drink or Not to Drink…

When you’re not drinking have you ever noticed the people around you who’ve had too much to drink? Pretty sloppy, huh? At times like these I wonder why I drink. So I stopped, for a while at least.

By doing so, I learned a lot about how drinking impacts our behavior, fitness, and overall health. I spent over two decades in the marketing and advertising industries working on many the world’s most popular spirits brands. I’ve also been known … read more

The Guys’ Guy’s Guide to When the Going Gets Tough…

Shit happens. What defines a person and a Guy’s Guy is how they handle things that don’t go right. We’ve all had hard times. Maybe you did not get that job or promotion, or maybe you just lost your job. Maybe your savings are dwindling while your prospects aren’t growing. Take comfort, amigos. Your Guy’s Guy has been there and done that. He has the physical and the emotional and psychological bruises and scars from living in what feels … read more