Guy's Guy™

Valentines Day: The Holiday About Love that Everyone Hates


No, I don’t hate Valentine’s Day. I dread it.

I’d like to have a chat with good old St. Valentine. He may be a saint, but he’s got some explaining to do. The myth behind the man is as confounding as the commercial celebration of romantic love that sprang from his legend. What happened to this guy? Was he beaten to death with clubs, beheaded after restoring sight and hearing to the daughter of his jailer, or was he just a romantic legend created by Chaucer? Until the twentieth century, the tales surrounding this man had been spun more times than a soggy gym towel in the dryer. Eventually people figured out ways to make money and the real myth was born that we know today. Corporations that produce syrupy greeting cards, milk chocolate hearts, and jewelry saw the dollar signs and lovingly embraced Saint’s “brand”.  And since it’s a holiday, we are subjected to price gouging at restaurants and florists. In my informal survey the majority of men and women I spoke to conjured up emotions far from loving when they saw February 14th and a big red heart on their calendars.

What’s the word that comes to mind when men and women think of Valentine’s Day? 

Pressure. If you’re single, Valentine’s Day reminds you that you are currently not on the invitation list to life’s love-in, which only makes you feel lonely and less than saintly. If you’re in a relationship, you have to step up your game and deliver the goods—big time. Women still dig flowers and chocolates, and receiving them unexpectedly… on any other day. And women love jewelry, but on February 14th it has to sparkle and be made of diamonds or gold.

Guys love seeing their woman dolled up in red lingerie, but consider this before making the purchase. Is that outfit for her or for the dude who buys it on Valentine’s Day? Tiptoeing around Victoria’s Secret and sifting through teddies, garters and thongs can be uncomfortable. A lot of guys are unsure as to what size she wears and they do not want to make a mistake.  You’ve seen them wandering around Victoria’s Secret checking out other women’s boobs while trying to figure out if they’re the same size as his girlfriend. It’s nerve-racking. Trust me – a man gets no kicks from discussing his lady’s cup size with the sales girl.

So how do guys get through this annual ordeal?

I have no clear answer. And, dialing up my own personal pressure cooker, my wife’s birthday is February 12th. I’m totally screwed. But there’s hope for some, even those not in a relationship. Some experts say that February 14th is the best night for single ladies to get lucky. That is, if they can rally their squad and muster up the juice for a manhunt. So, if you are a single guy, get your butt to the bars. And when you get there, keep your eyes off the hoops game playing on the big screen and open for those ladies on the lookout for some fresh man-meat.

If you’re a guy in a relationship, you’ve still got time to come up with something cool. Consider buying her a well-deserved pampering session at a top shelf spa. Or, maybe offer to cook her a romantic dinner. If you’re a woman, bust out the deep red lipstick and push up bra ensemble and rock his world. Trust me. That’s all he wants. As for me, I might end up cleaning the bathroom before taking my wife to her favorite restaurant. Then I’ll wish for February 15th.

This week’s GUY’S GUY of the WEEK is Saint Valentine. He was an interesting guy and a saint. It’s not his fault that his life’s work was high jacked by commerciality.