In marketing we like to say, “fish where the fish are”. Why? Because to sell product you need to find out where and how your consumers live.
A few years ago I wrote the book, The Guys’ Guy’s Guide to Love. Partially due to the title, I received a lot of exposure as a “dating expert”, whatever that means.My book is a novel, which means it’s fiction, but it deals in truths about men, women, and relationships. When I … read more
They say that men’s fashion is dead. Need proof? Look at all of the retail stores that are closing. Now consider meggings and the man bun.
So where do guys go from here? Studies show that consumers in general have cut way back on clothing purchases since the Great Recession. Between paying off student loans and $17 cocktails, who has an extra $200 to blow on a pair of designer jeans when you can pick up a pair … read more
Can you recall a crazier time in our lives than right now? Probably not.
Between every excruciating day of chaos ushered in by our new president, global terror, rising health care costs, homelessness, weekend subway service in NYC, an endless winter, GMO’s infesting our food, drone-like jobs with longer hours and less pay, it’s a tough time to be alive. People are stressed out, tired, unfocused, hyper, and stretched to the human limits. This is not how things … read more
