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What Are the Two Words Men Need to Know to Succeed With Women?

Image courtesy of Marco Bellucci

I hope I’ve piqued your curiosity with that infomercial-style headline. Hey, I work in advertising, so delivering a compelling promise is half the challenge in hooking a consumer. And we’re all consumers, thirsty for answers that make our lives easier in an increasingly complicated world. And, I’ve got a big one for the fellas. So ladies, even if he prefers box scores, market summaries, and porn over reading a blog, you might pass this column along and remind him of what we already know all too well. 

The key to success with women is….drum roll please…..paying attention. Those two words will do wonders for any guy. Guaranteed or your money back. Men have strength of focus, but it’s usually about them and all of the things they are dealing with. It’s understandable, to a point. Men are under siege these days, even if much of it is their own doing. You see, they haven’t been paying attention to how society has been evolving around them, and more importantly, how women have stepped up. 

Forgive me if I appear to be pandering to the ladies, but we must admit that for the most part, women invest more of themselves in a relationship than men. I don’t know if it’s in their love DNA or where it comes from, but women do pay attention. From straightening their guy’s tie, to reminding him to send a birthday card to his Mom, women put in that extra effort at what we consider the little things. But little things add up to big things that make or break relationships. Women differentiate men by how much they pay attention. Think about some guys that women find sexy. The dudes that men roll their eyes at when they hear their names─and I’m not naming names. But consider the actors who always show up in chick flicks, like Hugh Grant and Colin Firth. Oops. Their characters have one thing in common. They pay attention, especially to their relationships. 

Paying attention used to be called being sensitive, but that’s sounds like a wuss term. Paying attention is more active, but since guys rarely pay attention; I need to emphasize key points to achieve results. I’m doing this for us so I’m sure you understand. 

Is your guy paying attention?