After connecting online and finessing a great first meet up, what does a Guy’s Guy do to make sure he secures the next date? “Just don’t throw up on his shoes.” That’s what an ex-boss advised me before my meeting a potentially game-changing new client. It looked like a slam-dunk, but in advertising clients have the final say, and I needed the gig. The meeting went fine, but I was reminded to never take anything for granted. It’s … read more
image courtesy of Warner Bros Pictures
It’s time for Rod to pay a visit again. You may remember he is the quintessential Guy’s Guy I introduced in an earlier post who bats for the ladies by dishing out the truth about men. Rod is the pseudonym of Max Hallyday, the protagonist in my novel. In the book, Rod teaches women how to win by penning a column exposing the deepest and darkest dating … read more
A helluva lot, and nothing. It’s a matter of perspective and each man defining himself as the times change seemingly faster by the hour.
I was part of the team that came up with the ad campaign for 1800 tequila that asked, “what ever happened to tequila?” Now, two years and one advertising agency later, the campaign revolves around the phrase, “what ever happened to?’. There is one execution focused on men and according to the … read more
Image Courtesy of HBO
How long is too long to wait for a man? Women have an uncanny instinct for knowing when they meet the right guy. Or do they? Unfortunately, in too many cases the men delay all efforts to move the relationship ahead. So the women are resigned to waiting for their guy to figure out who they are and when they are ready. The process can take years. It’s so prevalent that the new movie, “The Five Year … read more
Image courtesy of thenjunderground.com
Guys’ Guys need good music and for the past fifty years, the Stones have spun a wicked soundtrack. Like them or not, you have to admit the Stones have withstood time. Despite the arrival of disco, rap, hip hop, electronica, house, world, and competitors as talented as Nirvana, Guns and Roses, and Led Zeppelin, only the Stones have kept it together and rolled for five decades. And while in six short years the Beatles songs … read more
It’s hard to place The Guys’ Guy’s Guide to Love in a particular genre – how do you describe it to people?
Great question. At first agents told me that since I was a guy, I should write a thriller. No, thanks. Then it was, why don’t you write the book with a female protagonist? No, thanks. Then they told me, the title sounds like the book is a non-fiction guide to getting laid. Why don’t you change the … read more
You’ve worked in advertising for the past two decades, what inspired you to turn your hand to literature and write The Guys’ Guy’s Guide to Love?
About ten years ago I was walking across Sixth Avenue when something inside told me that it was time to get serious about my passion for writing. I read every book that I could get my hands on about writing or subjects that interested me and began writing in earnest.
Before writing this book … read more
photo courtesy of ebtheceleb.com
Guest Post from Chick Lit Cafe
Dating can be like business. You get it. I learned this sitting across the table from a cadre of new dates and being grilled like a king salmon. The endless questions from their “list” were fired in succession to determine if I had potential to become “The One”. In business we call this “qualifying” a sale. In a marketplace where time is money, it’s mission critical to quickly get to the … read more
Online dating is a big topic and worthy of a book. As far as getting started is concerned, there are a few overarching rules that apply to anyone who is dating online. You might have a system that works for you, but for most people, they are looking for ways to have more fun and less anxiety when making a splash in the online dating pool.
1. Determine Your ObjectiveThis is marketing and you are … read more
Hey guys, I’d like to share a few tips on how to meet cool, smart women online. You know, the kind of lady that you probably have admired from across the bar or from the squat rack at the gym, but were not quite sure how to approach. The beauty of online dating for men is that you can relax and plan your introduction without pressure. If you don’t feel like corresponding with her … read more