What Ever Happened To Men?
image courtesy of http://jolearon.com/tag/daniel-craig/
A helluva lot, and nothing. It’s a matter of perspective and each man defining himself as the times change seemingly faster by the hour.
I was part of the team that came up with the ad campaign for 1800 tequila that asked, “what ever happened to tequila?” Now, two years and one advertising agency later, the campaign revolves around the phrase, “what ever happened to?’. There is one execution focused on men and according to … read more